MALONE — Due to the sale of a local radio frequency, “Wild Country” music formerly available to listeners in Franklin County on 96.5 is now available on 102.7 and 103.5, the former home of WICY-FM.
According to Kim Kiser, general sales manager with Martz Communications Group, the move was prompted by the sale of a radio frequency, 96.5 WVNV-FM, from Martz Communications Group to Educational Media Foundation.
Educational Media Foundation is a California-based Christian media ministry, according to the media foundation’s website.
“We were offered to sell a frequency, 96.5 WVNV, and took the offer,” Kiser said.
According to Kiser, the country music on 96.5 moved to 102.7 and 103.5 on Monday, while the ’80s music formerly on those stations moved to a sister station, B99.3 WSNN-FM in Potsdam.
The Potsdam station offers a similar format to the music played on WICY in the past, as the communications group works to provide music to Franklin and St. Lawrence counties, according to Kiser.
“The biggest change is where you hear it,” Kiser said. “We are offering the same music, and have the same people working here.”
Kiser said the signal from Potsdam on B99.3 currently extends east into Bangor and Brushton, and the communications group will look at options regarding signal strength moving forward.
Country music is still being played on 96.5, according to Kiser, who said this will continue until the sale of the radio frequency is finalized in October.
Kiser said local news will continue to air following wild country’s move to 102.7 and 103.5, with community news three times in the morning.
“Where we are heard is where we are local, whether it is here in Malone, Massena or Potsdam, we are local and in the community,” Kiser said.
According to Kiser, Wild Country will remain active in the community, with remote events this summer supporting local efforts, including Adirondack Energy’s raffle ticket fundraiser to support Malone Village Memorial Park in the run up to the Franklin County Fair.
“We are still going to be out there in the community, on site for fundraisers and other events,” Kiser said.
Kiser said local sports will be available, including broadcasts by Paul and Carly Walbridge, streaming online, at wildcountry.fm, under the website’s sports section.
Listeners can click on either the Malone or Potsdam streams depending on which local broadcast they prefer.
A Monday afternoon Facebook post from WICY thanked listeners for tuning in for 75 years of local news, sports and greatest hits.
According to public notice applications on the Federal Communications Commission’s website, an assignment of authorization from Martz Communications Group Inc. to Educational Media Foundation was accepted for filing by the government regulatory agency on June 28.
In a transaction filed with the FCC in June, Educational Media Foundation is acquiring two upstate New York radio stations, providing Educational Media Foundation with a footprint in Montreal, southwestern Quebec and eastern Ontario, according to a press release from Richard A. Foreman Associates Inc., a media brokerage and consulting firm based in Stamford, Conn.
The firm’s press release states Educational Media Foundation will pay $2.5 million to acquire the Malone station, as well as 94.7 WYUL-FM in Chateaugay.
According to the press release, Richard A. Foreman Associates Inc. was the exclusive broker in this transaction.
Reached for comment over the phone, Educational Media Foundation declined to confirm or deny the acquisition of the two radio stations.